Tuesday, April 5, 2011
We were approached by Debra Duneier, a Feng Shui Master Practitioner, an accredited LEED Green Associate and a Certified Eco-Designer, to create the identity for her EcoChi design system. First, we designed a logo that reflected the brand’s Feng Shui roots through color and concentric shapes.
Next, we tackled the book cover… because the field of EcoChi design is brand new, there were no existing references. We came up with a “reverse nature” concept, where the viewer is looking out of nature into a living area. The concept’s novelty required extensive custom artwork – the only non-custom element is the image of Debra at the window.
While challenging, the project was very rewarding, and we’re looking forward to seeing the book once it is published this Spring. For more information about Debra Duneier and EcoChi, visit her site
The book cover required custom artwork for the foliage, windows and window frame, resulting in over 500 individual layers
Wednesday, October 27, 2010
Alvarado Hospital asked us to help them advertise their emergency room services to local San Diego commuters. Alvarado wanted to focus on the fact that their emergency room was easy to get to and had top notch services. The hospital also wanted the banner to be the flagship of their new “FASTER. BETTER” advertising campaign.
The project presented two unique challenges: first, the banner was an odd shape (vertical at 40 x 24 feet, as opposed to conventional horizontal banner and billboard size of 14 x 48 feet). Second, the bottom 1/3 of the ad space was obscured from view by concrete highway dividers and trees, and was only visible to foot traffic. We designed the banner to be useful from either perspective by placing the ER message and easily-recognized ambulance at the top and reserving the detailed information for the bottom.
Tuesday, September 28, 2010
We are pleased to present the new business cards for The Journal of Sexual Medicine. The Journal needed their cards redesigned and shipped to members in 6 countries in time for their annual meeting being held in Korea. The previous cards were single-sided and, due to the large amount of information, hard to read and understand; the Journal editors requested that we simplify the content, allowing for easy comprehension. While the cards had to maintain current branding standards, the editors wanted the new design to make an impression on the members and other researchers in the field.
The back of the card continues the red and black theme of the Journal cover
Both sides of the card are consistent with the use of the red border
The current Journal that the card design was based upon
Thursday, September 9, 2010
We’re proud to present our new business cards, double-blind debossed 130# paper, letter-pressed, glued, and individually hand-dusted with copper flake. The finishing touches are the painted edges and the die cut round cornering.
The most common response that we’ve been getting from our clients is “ooh these are nice cards”.
A big thank you to In To Ink Letterpress who not only produced these fantastic cards, but did it in under a week… over a holiday. Seriously.
Saturday, July 24, 2010
Armed with just a 3 week window to design and produce, we finished the Cath Lab print project, and we couldn’t be happier with the outcome. We created custom the save the dates, Invitations and envelopes. Although we would have liked to have created these using letterpress, with the abbreviated delivery time line we decided to use digital offset, gold metallic ink and metallic embossing on treated semi-gloss 120# stock instead. The final product came out nicely, and the turnout at the event was great as well.
