Wednesday, October 27, 2010
Alvarado Hospital asked us to help them advertise their emergency room services to local San Diego commuters. Alvarado wanted to focus on the fact that their emergency room was easy to get to and had top notch services. The hospital also wanted the banner to be the flagship of their new “FASTER. BETTER” advertising campaign.
The project presented two unique challenges: first, the banner was an odd shape (vertical at 40 x 24 feet, as opposed to conventional horizontal banner and billboard size of 14 x 48 feet). Second, the bottom 1/3 of the ad space was obscured from view by concrete highway dividers and trees, and was only visible to foot traffic. We designed the banner to be useful from either perspective by placing the ER message and easily-recognized ambulance at the top and reserving the detailed information for the bottom.
