Wednesday, February 23, 2011
Pixelmack is proud to have supported Racing4Research in their participation at the Rolex 24 at Daytona, a 24 hour racing event featuring top racers in the world in Daytona Prototypes and GT-class machines. Race 4 A Cure fields a Porsche to compete against the best, raising money for childhood cancer. We were approached by a 2011 sponsor who wanted a logo that not only represented the spirit of racing, but also represented his name professionally.
The Final Logo
Placement worked perfectly
Sweet…
Wednesday, October 27, 2010
Alvarado Hospital asked us to help them advertise their emergency room services to local San Diego commuters. Alvarado wanted to focus on the fact that their emergency room was easy to get to and had top notch services. The hospital also wanted the banner to be the flagship of their new “FASTER. BETTER” advertising campaign.
The project presented two unique challenges: first, the banner was an odd shape (vertical at 40 x 24 feet, as opposed to conventional horizontal banner and billboard size of 14 x 48 feet). Second, the bottom 1/3 of the ad space was obscured from view by concrete highway dividers and trees, and was only visible to foot traffic. We designed the banner to be useful from either perspective by placing the ER message and easily-recognized ambulance at the top and reserving the detailed information for the bottom.
Tuesday, October 5, 2010
We got the call to redesign a logo for Alvarado Hospital’s new “Team Impact,” which is a team of techies in charge of transferring medical data from analog files into an electronic database (The logo would be used for team apparel, internal announcements and advertising). The challenge was representing data transfer in a novel way; the logo had to be unique enough to get attention while retaining the original’s overall feel and color palette.
The original logo (created by Alvarado’s previous designer) had a few problems that needed to be addressed to make it ready for multi-media use. The cracks didn’t translate well to small scale (i.e. web) usage, and the circle’s drop shadow was inconsistent with its inner shadow. The font selection was also inconsistent with Alvarado branding. Finally, the hospital didn’t have a vector version of the logo, only an old .jpg file (at 72 dpi) making it impossible to use for print.
The new logo highlights both its medical nature (the medical symbol) and the flow of analog information going in, and digital data coming out (represented by the arrow illusion) without losing the required blue sphere (the blue of the medical symbol which looks like a circle at first glance). We brought the text up to speed by incorporating Alvarado’s current logo font and pms color palette. The elimination of gradients and drop shadows means consistent results for both web and print media applications.
The shirts came out nicely with a slightly altered color palette. The negative space effects created by the arrows is nicely highlighted by the shirt’s color and material.