Tuesday, April 5, 2011
We were approached by Debra Duneier, a Feng Shui Master Practitioner, an accredited LEED Green Associate and a Certified Eco-Designer, to create the identity for her EcoChi design system. First, we designed a logo that reflected the brand’s Feng Shui roots through color and concentric shapes.
Next, we tackled the book cover… because the field of EcoChi design is brand new, there were no existing references. We came up with a “reverse nature” concept, where the viewer is looking out of nature into a living area. The concept’s novelty required extensive custom artwork – the only non-custom element is the image of Debra at the window.
While challenging, the project was very rewarding, and we’re looking forward to seeing the book once it is published this Spring. For more information about Debra Duneier and EcoChi, visit her site
The book cover required custom artwork for the foliage, windows and window frame, resulting in over 500 individual layers
Wednesday, February 23, 2011
Pixelmack is proud to have supported Racing4Research in their participation at the Rolex 24 at Daytona, a 24 hour racing event featuring top racers in the world in Daytona Prototypes and GT-class machines. Race 4 A Cure fields a Porsche to compete against the best, raising money for childhood cancer. We were approached by a 2011 sponsor who wanted a logo that not only represented the spirit of racing, but also represented his name professionally.
The Final Logo
Placement worked perfectly
Sweet…
Saturday, February 19, 2011
For more information, please contact Bentall Residential
Tuesday, October 5, 2010
We got the call to redesign a logo for Alvarado Hospital’s new “Team Impact,” which is a team of techies in charge of transferring medical data from analog files into an electronic database (The logo would be used for team apparel, internal announcements and advertising). The challenge was representing data transfer in a novel way; the logo had to be unique enough to get attention while retaining the original’s overall feel and color palette.
The original logo (created by Alvarado’s previous designer) had a few problems that needed to be addressed to make it ready for multi-media use. The cracks didn’t translate well to small scale (i.e. web) usage, and the circle’s drop shadow was inconsistent with its inner shadow. The font selection was also inconsistent with Alvarado branding. Finally, the hospital didn’t have a vector version of the logo, only an old .jpg file (at 72 dpi) making it impossible to use for print.
The new logo highlights both its medical nature (the medical symbol) and the flow of analog information going in, and digital data coming out (represented by the arrow illusion) without losing the required blue sphere (the blue of the medical symbol which looks like a circle at first glance). We brought the text up to speed by incorporating Alvarado’s current logo font and pms color palette. The elimination of gradients and drop shadows means consistent results for both web and print media applications.
The shirts came out nicely with a slightly altered color palette. The negative space effects created by the arrows is nicely highlighted by the shirt’s color and material.
Wednesday, September 1, 2010
As with all things in the creative world, design trends come and go in cycles. One person creates an idea so powerful, it spawns a never-ending stream of copycats (i.e. iPhone = iEverything). Logos are no exception; to further illustrate this principle, Logo Lounge has compiled a selection of 35,000+ of the most groundbreaking logo work in 2010 and broken it down into 16 distinct design categories…
