Tuesday, September 28, 2010
We are pleased to present the new business cards for The Journal of Sexual Medicine. The Journal needed their cards redesigned and shipped to members in 6 countries in time for their annual meeting being held in Korea. The previous cards were single-sided and, due to the large amount of information, hard to read and understand; the Journal editors requested that we simplify the content, allowing for easy comprehension. While the cards had to maintain current branding standards, the editors wanted the new design to make an impression on the members and other researchers in the field.
The back of the card continues the red and black theme of the Journal cover
Both sides of the card are consistent with the use of the red border
The current Journal that the card design was based upon
Monday, September 20, 2010
Are you obsessed with the right things? The Breast Cancer Foundation of Singapore is challenging women to examine their priorities through these arresting yet classy nude ads. The ads suggest that women should focus on their internal health and have their breasts checked, rather than obsessing about their pimples, bad hair days and the fit of their jeans…
We think it’s pretty cool when body art can make a strong statement while remaining tasteful, especially when applied to something as scary as breast cancer. The best part about the ad is that despite targeting women, it grabs male attention and generates discussion between both sexes. Genius.
Thursday, September 9, 2010
We’re proud to present our new business cards, double-blind debossed 130# paper, letter-pressed, glued, and individually hand-dusted with copper flake. The finishing touches are the painted edges and the die cut round cornering.
The most common response that we’ve been getting from our clients is “ooh these are nice cards”.
A big thank you to In To Ink Letterpress who not only produced these fantastic cards, but did it in under a week… over a holiday. Seriously.