Tuesday, April 5, 2011
We were approached by Debra Duneier, a Feng Shui Master Practitioner, an accredited LEED Green Associate and a Certified Eco-Designer, to create the identity for her EcoChi design system. First, we designed a logo that reflected the brand’s Feng Shui roots through color and concentric shapes.
Next, we tackled the book cover… because the field of EcoChi design is brand new, there were no existing references. We came up with a “reverse nature” concept, where the viewer is looking out of nature into a living area. The concept’s novelty required extensive custom artwork – the only non-custom element is the image of Debra at the window.
While challenging, the project was very rewarding, and we’re looking forward to seeing the book once it is published this Spring. For more information about Debra Duneier and EcoChi, visit her site
The book cover required custom artwork for the foliage, windows and window frame, resulting in over 500 individual layers
Saturday, February 19, 2011
For more information, please contact Bentall Residential
Monday, November 22, 2010
“Maybe a good description of my work would be a dark, futuristic Dr. Seuss on acid.”
Pixelmack collaborator Daniel Poynton is not your average Photoshop tinkerer, following trends and creating friendly glossy web 2.0 artwork. An up and coming graphic artist living in London, England by way of Brighton, Dan’s art runs the gamut of emotions. From light and whimsical, to dark and malevolent, to somewhere in between the two, Dan’s work forces the viewer to face the dark corners of their psyche.
The artwork is so detailed (some of his pieces contain over 500 individual photoshop layers), that the viewer has to dive into a piece to hunt for previously undiscovered details. Dan’s style is industrial organic, if such a thing is possible – shapes and textures that shouldn’t go together meld seamlessly to create hyper realistic, yet impossible objects that are usually reserved for the most vivid of dreams.
“I try to be as varied as possible,” he says. “I’m drawn to metal structures and just metal in general. I notice the random things that normal people wouldn’t think twice about, I can be on a train and notice a pile of rails leaning against [a] few barrels or something and think to myself “that would look sick in a design” or “I want to turn that into a weird, dark, mechanical robot.”
Dan has worked on several music album covers including Shanghai Dub and Memoirs Of An Afterlife, and has been featured in a double-page spread in Knowledge Magazine. He is currently creating a children’s book featuring a yellow lab’s dream escapades with his best friend, a blue elephant – we’ve already pre-ordered a copy.
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See more of Daniel Poynton’s selected work
Contact Dan to inquire about custom artwork
“Audio Brighton”
“Fury”
“Atheous”
“Night And Day”
“Zion”
“CYX52″
“Katie”
“Proviant Audio”
“Untitled”
Daniel Poynton
Wednesday, October 27, 2010
Alvarado Hospital asked us to help them advertise their emergency room services to local San Diego commuters. Alvarado wanted to focus on the fact that their emergency room was easy to get to and had top notch services. The hospital also wanted the banner to be the flagship of their new “FASTER. BETTER” advertising campaign.
The project presented two unique challenges: first, the banner was an odd shape (vertical at 40 x 24 feet, as opposed to conventional horizontal banner and billboard size of 14 x 48 feet). Second, the bottom 1/3 of the ad space was obscured from view by concrete highway dividers and trees, and was only visible to foot traffic. We designed the banner to be useful from either perspective by placing the ER message and easily-recognized ambulance at the top and reserving the detailed information for the bottom.
Tuesday, October 5, 2010
We got the call to redesign a logo for Alvarado Hospital’s new “Team Impact,” which is a team of techies in charge of transferring medical data from analog files into an electronic database (The logo would be used for team apparel, internal announcements and advertising). The challenge was representing data transfer in a novel way; the logo had to be unique enough to get attention while retaining the original’s overall feel and color palette.
The original logo (created by Alvarado’s previous designer) had a few problems that needed to be addressed to make it ready for multi-media use. The cracks didn’t translate well to small scale (i.e. web) usage, and the circle’s drop shadow was inconsistent with its inner shadow. The font selection was also inconsistent with Alvarado branding. Finally, the hospital didn’t have a vector version of the logo, only an old .jpg file (at 72 dpi) making it impossible to use for print.
The new logo highlights both its medical nature (the medical symbol) and the flow of analog information going in, and digital data coming out (represented by the arrow illusion) without losing the required blue sphere (the blue of the medical symbol which looks like a circle at first glance). We brought the text up to speed by incorporating Alvarado’s current logo font and pms color palette. The elimination of gradients and drop shadows means consistent results for both web and print media applications.
The shirts came out nicely with a slightly altered color palette. The negative space effects created by the arrows is nicely highlighted by the shirt’s color and material.