Since her vision was so unique, we decided to present the information through a single-page site featuring fixed elements, pop up navigation links, and a horizontal scrolling format. The final result is a strong, balanced,  memorable site, much like Taiye herself. Visit her site to see her beautiful work and find out more about her upcoming novel “Ghana Must Go,” touted by Salman Rushdie and Toni Morrison, and distributed through Penguin Press.

Descriptive text and navigation is fixed, allowing users to retain usability when viewing the photography

The use of hovering links with excerpts introduces the user to the content, allowing the them to preview before clicking

Next, we tackled the book cover… because the field of EcoChi design is brand new, there were no existing references. We came up with a “reverse nature” concept, where the viewer is looking out of nature into a living area. The concept’s novelty required extensive custom artwork – the only non-custom element is the image of Debra at the window.

While challenging, the project was very rewarding, and we’re looking forward to seeing the book once it is published this Spring. For more information about Debra Duneier and EcoChi, visit her site

The book cover required custom artwork for the foliage, windows and window frame, resulting in over 500 individual layers

The Final Logo

Placement worked perfectly

Sweet…

Pixelmack collaborator Daniel Poynton is not your average Photoshop tinkerer, following trends and creating friendly glossy web 2.0 artwork. An up and coming graphic artist living in London, England by way of Brighton, Dan’s art runs the gamut of emotions. From light and whimsical, to dark and malevolent, to somewhere in between the two, Dan’s work forces the viewer to face the dark corners of their psyche.

The artwork is so detailed (some of his pieces contain over 500 individual photoshop layers), that the viewer has to dive into a piece to hunt for previously undiscovered details. Dan’s style is industrial organic, if such a thing is possible – shapes and textures that shouldn’t go together meld seamlessly to create hyper realistic, yet impossible objects that are usually reserved for the most vivid of dreams.

“I try to be as varied as possible,” he says. “I’m drawn to metal structures and just metal in general. I notice the random things that normal people wouldn’t think twice about, I can be on a train and notice a pile of rails leaning against [a] few barrels or something and think to myself “that would look sick in a design” or “I want to turn that into a weird, dark, mechanical robot.”

Dan has worked  on several music album covers including Shanghai Dub and Memoirs Of An Afterlife, and has been featured in a double-page spread in Knowledge Magazine. He is currently creating a children’s book featuring a yellow lab’s dream escapades with his best friend, a blue elephant – we’ve already pre-ordered a copy.

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See more of Daniel Poynton’s selected work

Contact Dan to inquire about custom artwork

“Audio Brighton”

“Fury”

“Atheous”

“Night And Day”

“Zion”

“CYX52″

“Katie”

“Proviant Audio”

“Untitled”

Daniel Poynton

The project presented two unique challenges: first, the banner was an odd shape (vertical at 40 x 24 feet, as opposed to conventional horizontal banner and billboard size of 14 x 48 feet). Second, the bottom 1/3 of the ad space was obscured from view by concrete highway dividers and trees, and was only visible to foot traffic. We designed the banner to be useful from either perspective by placing the ER message and easily-recognized ambulance at the top and reserving the detailed information for the bottom.

Here’s the original logo…

The original logo (created by Alvarado’s previous designer) had a few problems that needed to be addressed to make it ready for multi-media use. The cracks didn’t translate well to small scale (i.e. web) usage, and the circle’s drop shadow was inconsistent with its inner shadow. The font selection was also inconsistent with Alvarado branding. Finally, the hospital didn’t have a vector version of the logo, only an old .jpg file (at 72 dpi) making it impossible to use for print.

And the redesigned logo…

The new logo highlights both its medical nature (the medical symbol) and the flow of analog information going in, and digital data coming out (represented by the arrow illusion) without losing the required blue sphere (the blue of the medical symbol which looks like a circle at first glance). We brought the text up to speed by incorporating Alvarado’s current logo font and pms color palette. The elimination of gradients and drop shadows means consistent results for both web and print media applications.

The new logo works well with apparel…

The shirts came out nicely with a slightly altered color palette. The negative space effects created by the arrows is nicely highlighted by the shirt’s color and material.

The back of the card continues the red and black theme of the Journal cover

Both sides of the card are consistent with the use of the red border

The current Journal that the card design was based upon

We think it’s pretty cool when body art can make a strong statement while remaining tasteful, especially when applied to something as scary as breast cancer. The best part about the ad is that despite targeting women, it grabs male attention and generates discussion between both sexes. Genius.

Source

Goran creates his masterpieces by painstakingly (he describes it as obsessively) adding layer upon layer until the shimmering effect is so deep that it becomes disorienting, similar to staring down at water as it flows across sand on a beach.  Perhaps the most amazing part is Goran’s ability to transform objects ordinarily loved by children (stickers, pom-poms, etc.) into beautiful works of art, whose meanings are so difficult to interpret, that your best plan is perhaps to just give up trying to rationalize and enjoy the feeling.

See more of Goran Tomcic’s work

See past and present installations

Read in-depth artwork reviews

Makes you want to dive in…

Goran, installing one million silver heart-shaped sequins…

The final result

“Eternal Embrace;” illuminating life’s darkest hour

Jasper Johns meets the 21st century

“Silver And Red”

“All Things In Life”

“David”

“Dance Macabre”

Mobile made from hanger wire, beaded flowers, silk, shells, buttons,sequins, and found materials

Goran Tomcic