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Pixelmack Blog

Pixelmack Presents: The Launch of TaiyeSelasi.com

Taiye Selasi, an extremely talented writer and photographer, wanted us to create a web presence to promote her work. While the site had to convey who she was, Taiye wanted the design to be extremely minimalistic, clear, and memorable. She wanted to feature minimal text and links, and the ability to feature a large amount of rich photographic imagery from her travels.

Since her vision was so unique, we decided to present the information through a single-page site featuring fixed elements, pop up navigation links, and a horizontal scrolling format. The final result is a strong, balanced,  memorable site, much like Taiye herself. Visit her site to see her beautiful work and find out more about her upcoming novel “Ghana Must Go,” touted by Salman Rushdie and Toni Morrison, and distributed through Penguin Press.


Descriptive text and navigation is fixed, allowing users to retain usability when viewing the photography


The use of hovering links with excerpts introduces the user to the content, allowing the them to preview before clicking

Pixelmack Presents: EcoChi – Designing The Human Experience

We were approached by Debra Duneier, a Feng Shui Master Practitioner, an accredited LEED Green Associate and a Certified Eco-Designer, to create the identity for her EcoChi design system. First, we designed a logo that reflected the brand’s Feng Shui roots through color and concentric shapes.

Next, we tackled the book cover… because the field of EcoChi design is brand new, there were no existing references. We came up with a “reverse nature” concept, where the viewer is looking out of nature into a living area. The concept’s novelty required extensive custom artwork – the only non-custom element is the image of Debra at the window.

While challenging, the project was very rewarding, and we’re looking forward to seeing the book once it is published this Spring. For more information about Debra Duneier and EcoChi, visit her site

The book cover required custom artwork for the foliage, windows and window frame, resulting in over 500 individual layers



Pixelmack At Daytona

Pixelmack is proud to have supported Racing4Research in their participation at the Rolex 24 at Daytona, a 24 hour racing event featuring top racers in the world in Daytona Prototypes and GT-class machines.  Race 4 A Cure fields a Porsche to compete against the best, raising money for childhood cancer. We were approached by a 2011 sponsor who wanted a logo that not only represented the spirit of racing, but also represented his name professionally.


The Final Logo


Placement worked perfectly


Sweet…



Recent Branding Work

For more information, please contact Bentall Residential



Featured artist – Daniel Poynton

“Maybe a good description of my work would be a dark, futuristic Dr. Seuss on acid.”

Pixelmack collaborator Daniel Poynton is not your average Photoshop tinkerer, following trends and creating friendly glossy web 2.0 artwork. An up and coming graphic artist living in London, England by way of Brighton, Dan’s art runs the gamut of emotions. From light and whimsical, to dark and malevolent, to somewhere in between the two, Dan’s work forces the viewer to face the dark corners of their psyche.

The artwork is so detailed (some of his pieces contain over 500 individual photoshop layers), that the viewer has to dive into a piece to hunt for previously undiscovered details. Dan’s style is industrial organic, if such a thing is possible – shapes and textures that shouldn’t go together meld seamlessly to create hyper realistic, yet impossible objects that are usually reserved for the most vivid of dreams.

“I try to be as varied as possible,” he says. “I’m drawn to metal structures and just metal in general. I notice the random things that normal people wouldn’t think twice about, I can be on a train and notice a pile of rails leaning against [a] few barrels or something and think to myself “that would look sick in a design” or “I want to turn that into a weird, dark, mechanical robot.”

Dan has worked  on several music album covers including Shanghai Dub and Memoirs Of An Afterlife, and has been featured in a double-page spread in Knowledge Magazine. He is currently creating a children’s book featuring a yellow lab’s dream escapades with his best friend, a blue elephant – we’ve already pre-ordered a copy.

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See more of Daniel Poynton’s selected work

Contact Dan to inquire about custom artwork


“Audio Brighton”


“Fury”


“Atheous”


“Night And Day”


“Zion”


“CYX52″


“Katie”


“Proviant Audio”


“Untitled”


Daniel Poynton