Wednesday, April 27, 2011
Taiye Selasi, an extremely talented writer and photographer, wanted us to create a web presence to promote her work. While the site had to convey who she was, Taiye wanted the design to be extremely minimalistic, clear, and memorable. She wanted to feature minimal text and links, and the ability to feature a large amount of rich photographic imagery from her travels.
Since her vision was so unique, we decided to present the information through a single-page site featuring fixed elements, pop up navigation links, and a horizontal scrolling format. The final result is a strong, balanced, memorable site, much like Taiye herself. Visit her site to see her beautiful work and find out more about her upcoming novel “Ghana Must Go,” touted by Salman Rushdie and Toni Morrison, and distributed through Penguin Press.
Descriptive text and navigation is fixed, allowing users to retain usability when viewing the photography
The use of hovering links with excerpts introduces the user to the content, allowing the them to preview before clicking
Tuesday, April 5, 2011
We were approached by Debra Duneier, a Feng Shui Master Practitioner, an accredited LEED Green Associate and a Certified Eco-Designer, to create the identity for her EcoChi design system. First, we designed a logo that reflected the brand’s Feng Shui roots through color and concentric shapes.
Next, we tackled the book cover… because the field of EcoChi design is brand new, there were no existing references. We came up with a “reverse nature” concept, where the viewer is looking out of nature into a living area. The concept’s novelty required extensive custom artwork – the only non-custom element is the image of Debra at the window.
While challenging, the project was very rewarding, and we’re looking forward to seeing the book once it is published this Spring. For more information about Debra Duneier and EcoChi, visit her site
The book cover required custom artwork for the foliage, windows and window frame, resulting in over 500 individual layers
